A couple of weeks ago The Escapists magazines "extra credit" team launched a fab vid called 'An open letter to EA marketing' I've briefly touched on this in regards to how Biowares Facebook page demanded its fans to share facebook updates to all their friends in order to unlock special in-game items.
It felt weird. It did not work.
They, however, kept going. Here is the latest attempt:
|Take note of my twitter profile, I talk even more gibberish there so ofc you have to follow me too!!|
Secondly, shouldn't we *want* to retweet stuff, that is interesting? and secondly, why are you taking your fans hostage in order to get em to advertise your games for you?
Most of my Facebook friends, do not give a flying bat-shit about mass effect images. Seriously, my 85 year old grandma' isn't going to go out and buy an xbox and play ME... although that would be grand.
Point is, the people who could care about this, in my social circles, are either already aware of this, OR i'll make damn sure they are, without your pressuring me to do it.
I am not a facebook or twitter slut, selling my identity and friends over free stuff. Please please please Bioware/EA THINK.
Right now, I am considering stopping to follow you on any social network *because* of these sort of tatics.
If you want these sort of "social media" type of things work, you have to stick with appealing to the fans, not force em into slave labor.
Make me *want* to tell my friends about your games, not thinking "oh well, I want to see more about your games, but first I have to soil myself in order to get more images, info stuff". Get the difference? In star wars you released a play through of the PAXeast of the Flashpoint "Taral V", *that* i did share with my friends. That was cool, that was something to show, that was something I wanted my friends to see.
Stick to that, and you might get hype on your games without that sour aftertaste.